Primo Media Disclaimer

Covering Ourselves Legally

Website Visitors

Like most website operators, Primo Media (Pty) Ltd collects non–personally–identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. The purpose in collecting relevant non–personally identifying information is to better understand how our visitors use the website. From time to time, Primo Media (Pty) Ltd may release non–personally–identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Primo Media (Pty) Ltd also collects potentially personally–identifying information like Internet Protocol (IP) addresses. Primo Media (Pty) Ltd does not use such information to identify its visitors, however, and does not disclose such information, other than under the same circumstances that it uses and discloses personally–identifying information.

Gathering of Personally-Identifying Information

Certain visitors to Primo Media (Pty) Ltd website choose to interact with the website in ways that require Primo Media (Pty) Ltd to gather personally–identifying information. The amount and type of information that Primo Media (Pty) Ltd gathers depends on the nature of the interaction.

Visitors can always refuse to supply personally–identifying information, with the caveat that it may prevent them from engaging in certain website related activities.

Aggregated Statistics

Primo Media (Pty) Ltd may collect statistics about the behavior of visitors to its websites. For instance, Primo Media (Pty) Ltd may monitor the most popular blogs on the site or use a third–party online analitics service to help identify trends. Primo Media (Pty) Ltd may display this information publicly or provide it to others. However, Primo Media (Pty) Ltd does not disclose personally–identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Primo Media (Pty) Ltd discloses potentially personally–identifying and personally–identifying information only to those of its employees, contractors and affiliated organisations that (i) need to know that information in order to process it on Primo Media (Pty) Ltd’s behalf or to provide services available at Primo Media (Pty) Ltd’s website, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organisations may be located outside of your home country; by using Primo Media (Pty) Ltd’s website, you consent to the transfer of such information to them. Primo Media (Pty) Ltd will not rent or sell potentially personally–identifying and personally–identifying information to anyone.

Other than to its employees, contractors and affiliated organisations, as described above, Primo Media (Pty) Ltd discloses potentially personally–identifying and personally–identifying information only when required to do so by law, or when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Primo Media (Pty) Ltd, third parties or the public at large.

If you are a registered user of a Primo Media (Pty) Ltd website and have supplied your email address, we may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on at Primo Media (Pty) Ltd and our products.

We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users.

Primo Media (Pty) Ltd takes all measures reasonably necessary to protect against the unauthorised access, use, alteration or destruction of potentially personally–identifying and personally–identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Primo Media (Pty) Ltd uses cookies to help our website to identify and track visitors, their usage of Primo Media (Pty) Ltd website, and their website access preferences. Visitors who do not wish to have cookies placed on their computers should rather set their browsers to refuse cookies before using our website, with the drawback that certain features of the website may not function properly without the aid of cookies.

Ads and Specials

Advertising material appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Primo Media (Pty) Ltd and does not cover the use of cookies by any advertisers.


Comments and other content submitted to our servers are filtered for spam and are by default marked as false positives. These entries are then checked by a human before final approval for publication. Primo Media (Pty) Ltd does not take any responsibility in the actions of the said human or of the content submitter and/or content. We endeavor to improve this service to avoid future false positives.

Privacy Policy Changes

Primo Media (Pty) Ltd may change its Privacy Policy from time to time and any changes done to our Policy will likely to be minor, and in our sole discretion. We encourage visitors to frequently check this page for any changes to our Privacy Policy. Your continued use of this website after any changes in this Privacy Policy will constitute to your acceptance of any such changes done.